From the getgo, the passions in our journey as marketing and web strategists are tied to community branding and localized economic development. One of our early experiences involved marketing the upper floors of renovated neighborhood buildings to help grow small businesses, create higher wage local workforce opportunities, and reduce new build spawl. The ground floors quickly became hot spots for restaurants, coffee shops and other retail businesses, but the second and third floors brought unique challenges. This is were we came in.

We worked closely with city visionaries to develop iconic neighborhood brands and web features to connect small, community-centric organizations, workers, and incentives with underutilized second and third floor office spaces. Once the second floors started to fill, others joined in to help the local economy to flourish—hence our company name was born.