Snapchat isn’t just for kids. Though it is often characterized as a secretive app that allows kids to share quick, disappearing content just outside of the watchful eye of parents, Snapchat is becoming a tool for brands to tell succinct, catchy stories about their products, services, clients and more.
At first the basic premise of Snapchat seems a little strange. You post something to a friend or a group, and it disappears forever (maybe) after a few seconds. The moment is gone after the communication is consumed. But, that is the inherent beauty of Snapchat. It is about that moment, similar to the way we actually communicate with people outside of apps and emails.
With that said, there are additional functions within Snapchat that allow you to leverage the Snapchat marketplace beyond the vanishing snaps to close friends. For instance, Snapchat Stories allow you to create more scripted snippets tied to your brand, which can be viewed repeatedly over 24 hours after they’re initially viewed.
There is a great article that digs deeper into the basics and benefits of Snapchat posted here on Medium. If you’re new to Snapchat, this read helps to spotlight the value of using Snapchat in your digital marketing mix.
The founder of Cities & Shovels, Karen Latsbaugh, started out years ago as an assistant director of the Charleston Area Children’s Garden project. This involved repurposing vacant lots throughout the city of Charleston into community gardens focused on engaging kids throughout the neighborhoods to explore and learn about gardens, growing produce, and making good food choices. Eventually Karen became a classroom teacher with the hopes of eventually teaching in an outdoor environment. She recently made that happen by forming Cities & Shovels to provide outdoor classes at schools, community organizations and personal residences throughout the Lowcountry.
Through her programs and projects, she gets to witness the strong connections that her students and families make to the process of gardening, getting outdoors, and learning what nature provides.
We’re always happy to be supporting Louie’s Kids as they continue to help more families and kids connect with a healthier, active lifestyle. One of our favorite components of their various programs are the family workouts and how the workouts are are tied to reaching the goal of participating in local races. The Louie’s Kids Race Club is now gearing up for the race of all local races, the Cooper River Bridge Run on April 1st.
Families can participate in Louie’s Kids workouts on Monday and Wednesday evening, at Mount Pleasant Waterfront Park under the Ravenel Bridge.
For more information, go to louieskids.org