Caledonia

Recently wrapped a CD Digipak design for Steven Szady,  a great musician (and friend). He worked hard on the music and mixing, we handled the branding and packaging. As his music was going through final production in LA, Steven came to us with a name and desired style to present his work to the masses.

Steven lives in Pennsylvania close to Caledonia, a beautiful expanse of forest that has special meaning to many who grew up visiting the trails, streams and mountains of this state park. The name CALEDONIA was decided as the appropriate name for the body of work. Next, with the help of photographer Daryl Bughman, we styled a visually interesting photo of Caledonia as the backdrop to the title’s font treatment for the front cover. The interior panels spoke to Steven’s inner circle of talent who contributed to his work and helped to bring his message to life.
Another is Steven is donating all proceeds go to Cumberland Valley Animal Shelter (CVAS).

Rock on!

 

 

A Gas Station Sandwich

Have you ever been hungry enough to eat a gas station sandwich?  Today, many modern convenient stores can deliver a quick meal on the fly from a commercial kitchen, better ingredients, and people dedicated to making a quality sandwich, so I realize this can be a dated question.

Years ago, things were a little different. A gas station was focused on selling gas and repairs, and only slightly interested in making a few extra bucks when someone came into pay for the auto needs. I mean, you’re there, they have cooler space, you might be hungry, so why not? Cheap, convenient, and at times adventurous. Who made it? Who cares?

In any industry, there is always a spectrum of people who do care about the quality of work and have the training, and who compete with those who are in it for the “I can make a buck here”. In some industries, these differences can be apparent upfront, while other industries can hide the gulf in quality for a period of time. In the branding and web industry it can be more apparent than not. However, it comes to a point when your brand – and everything you work hard for – is best represented by people who are trained to “fix the car” and not those who want to sell you a gas station sandwich.

SNAPCHAT FOR BUSINESS

Snapchat isn’t just for kids. Though it is often characterized as a secretive app that allows kids to share quick, disappearing content just outside of the watchful eye of parents, Snapchat is becoming a tool for brands to tell succinct, catchy stories about their products, services, clients and more.

At first the basic premise of Snapchat seems a little strange. You post something to a friend or a group, and it disappears forever (maybe) after a few seconds. The moment is gone after the communication is consumed. But, that is the inherent beauty of Snapchat. It is about that moment, similar to the way we actually communicate with people outside of apps and emails.

With that said, there are additional functions within Snapchat that allow you to leverage the Snapchat marketplace beyond the vanishing snaps to close friends. For instance, Snapchat Stories allow you to create more scripted snippets tied to your brand, which can be viewed repeatedly over 24 hours after they’re initially viewed.

There is a great article that digs deeper into the basics and benefits of Snapchat posted here on Medium. If you’re new to Snapchat, this read helps to spotlight the value of using Snapchat in your digital marketing mix.

Happy snapping!

Cities & Shovels

The founder of Cities & Shovels, Karen Latsbaugh, started out years ago as an assistant director of the Charleston Area Children’s Garden project. This involved repurposing vacant lots throughout the city of Charleston into community gardens focused on engaging kids throughout the neighborhoods to explore and learn about gardens, growing produce, and making good food choices. Eventually Karen became a classroom teacher with the hopes of eventually teaching in an outdoor environment. She recently made that happen by forming Cities & Shovels to provide outdoor classes at schools, community organizations and personal residences throughout the Lowcountry.

Through her programs and projects, she gets to witness the strong connections that her students and families make to the process of gardening, getting outdoors, and learning what nature provides.

 

 

 

Louie’s Kids

We’re always happy to be supporting Louie’s Kids as they continue to help more families and kids connect with a healthier, active lifestyle. One of our favorite components of their various programs are the family workouts and how the workouts are are tied to reaching the goal of participating in local races. The Louie’s Kids Race Club is now gearing up for the race of all local races, the Cooper River Bridge Run on April 1st.

Families can participate in Louie’s Kids workouts on Monday and Wednesday evening, at Mount Pleasant Waterfront Park under the Ravenel Bridge.

For more information, go to louieskids.org