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Masters of Metal

Allied Machinery is a global leader in metal casting, machining, engineering and inventory distribution locations all over the world. As Allied Machinery continues to grow in the US market, they came to 2nd Floor Co. to update their branding, presentation materials and website look and content.

Working from existing content, and a dated but entrenched logo, 2nd Floor Co. first redesigned the logo to give it a more modern icon treatment and sturdier font that conveys the strength and stability of Allied Machinery’s brand. From there, 2nd Floor designed a customized powerpoint presentation template and marketing pieces with graphics to delivers impactful highlights of the company’s story and unique full service model.





  • Brand Strategy
  • Updated Logo
  • Marketing Brochure
  • Product and Service Illustrations
  • Biz Cards


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