Nature’s Calling Revamps Brand and Digital Assets
As the premier portable restroom, waste removal and grease trap service company in the southeast, Nature’s Calling came to 2nd Floor for a branding update and new website to help serve and convert more site visitors. With an established but dated logo, Nature’s Calling asked 2nd Floor for more of “logo evolution” versus a full re-do. Leaning on more modern font selections, color palette and lettering balances, we delivered a new fresh look that will support their current brand recognition, but allows them to modernize their marketplace branding over time as they continue to present themselves as a leading and passionate vendor for outdoor events and projects and services.
Next, Nature’s Calling needed to update their website so new and returning visitors could get a better view of all the product and service options so people feel more comfortable making inquiries through the website. 2nd Floor worked with Nature’s Calling staff to develop product hierarchies, and concise overview information that would allow users to quickly scan and learn about the options of portable restrooms, speciality trailers (elegant restrooms, showers, laundry services, etc.), waste removal containers, as well as grease trap services for those in the food & beverage industry.
Now Nature’s Calling is experiencing a significant increase in qualified inquiries through the website, and their updated brand reinforces their commitment to provide the latest products and services to those who are planning outdoor festivals, weddings, celebrations and more.
- E-Newsletter / Online Marketing
- Website with CMS
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